Preparation of a campaign and usage of formats that will allow us on reaching to the appropriate group of receivers. Opel Adam Micro site preparation for the Responsive technology. Obtaining people interested in test drive.
During the campaign we have used Rich Media format through which users in an intuitive way has discovered new advantages of the Opel Adam and could leave their contact details. Website created in the Responsive technology has granted us optimisation for mobile devices and easiness in context browsing no matter what mobile device has been used by the user.
Delivering an appropriate number of contacts, high level of on web presence and creation. Customer satisfaction.