Preparation of the Rich Media creation for the Delonghi brand strict for the Tablet versions of the Polityka, Wysokie Obcasy, Newsweek, Cztery Kąty magazines. Creation should be intuitive for tablet users.
To meet tablet users half-way, we have used the “swipe” function for creation activation, what gave us a natural method of user-product interaction. Users in an interactive way has met possibilities of the new Delonghi product.
Used format is Full Page Interactive – in the tablet version of following, polish titles: Polityka, Wysokie Obcasy, Newsweek, Cztery Kąty.